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Data from Piper Sandler’s Generation Z Survey.
April 11, 2022
By: Christine Esposito
Editor-in-Chief
Teens are spending more money—and that’s good news for the beauty business. Piper Sandler Companies' 43rd semi-annual Taking Stock With Teens survey, which highlights discretionary spending trends and brand preferences, found that overall teen spending was up 9% Y/Y, and that the “core beauty wallet” rose 10% Y/Y. The survey, in partnership with DECA, included 7,100 teens across 44 US states with an average age of 16.2 years. This year’s Spring 2022 survey was conducted from February ...
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